Instagram has quickly become one of the most viewed and used social media platforms, with over 800 million active users. This makes it a prime place for businesses to advertise their goods and experiences. But what are the typical products that work best on Instagram? And what are some tips for promoting them? Are you aware of Twicsy?
On the subject of Twicsy, we can buy likes on Instagram if we are not achieving success with our posts alone. It can be very cost-effective to enlist the help of others rather than admit defeat when Instagram should be the perfect platform to promote many types of businesses.
Some of the most popular products to promote on Instagram are:
- Beauty Products
- Fashion Items
- Health and Fitness Products
- Home Decor
- Travel Experiences
Here are some tips for promoting these types of products on Instagram:
Beauty Products:
When promoting beauty products on a platform such as Instagram, it is important to focus on visuals. This means using high-quality photos and videos that show off the products in use. Maybe think about using Instagram Stories to give your followers a behind-the-scenes look at how the products are made.
The purpose of giving viewers insight into the process of producing and delivering products is centred around educating your Instagram followers about the ethical practices you follow. They will be keen to know what or who the products have been tested on and if they are environmentally friendly. This should be followed regardless of whether you’re promoting perfume (in sustainable perfume bottles), mascara, or lipstick. As this is a selling feature, it can be mentioned in a video rather than just being shown in small print on packaging.
Health and Fitness Products
Health and fitness products can be promoted in several ways on Instagram. You can use before-and-after photos to show the results of using the products, or you can use videos to showcase how they are used. You can also share healthy recipes or workout routines that include the products.
A video or image can allow for zooming in on the list of healthy ingredients. Alternatively, you could speak them, or list them through accompanying text. A viewer can then continue online and research these ingredients elsewhere or be informed by the same post about the vitamins and minerals the food product contains and how they can benefit their health and welfare.
Fashion Items
When it comes to fashion, Instagram is all about showing off your style. This means that you should use your Instagram feed to showcase your outfit of the day (OOTD) posts. You can use Instagram Stories in this case too, as it will give your followers a closer look at the items you’re wearing, such as where you bought them and how you styled them.
It is good to see someone wearing the clothes and how they fit them, rather than them sitting on just a tailor’s dummy or flat inside a packet. It provides the followers of fashion with a better idea when they see that 3-D image, and from different angles, of the outfit being worn. If the models are well-chosen this will engage viewers who see themselves in the position of wearing those very same clothes.
In addition to creating visual appeal for followers, you should shed light on the “bespoke factor” through the packaging of the product. Certain fashion brands tend to deliver the products in attractive, reusable containers from Packaging Chimp and other similar brands that emphasises on sustainability. This paints a good impression for the viewers, thereby increasing the demand for the clothes and accessories.
Home Decor
When promoting home decor on Instagram, it is important to focus on visuals. This means using high-quality photos and videos that show off the products in use. You can also use Instagram Stories to give your followers a behind-the-scenes look at how the products are made.
Travel Experiences
When promoting travel experiences on Instagram, it is important to focus on visuals. This means using videos and images of the highest quality that show off the destinations you’re promoting. Then Instagram Stories can provide followers with a behind-the-scenes look at how the experiences are created.
Instagram is a proven social media tool for promoting products. It’s an especially great platform for businesses that sell typical products – like clothing, accessories, and home goods. If you’re looking to increase sales of these types of items, Instagram is the place to be!