In this digital era with people spending more time online than offline, it has become a trend and necessity to promote your business on social media. While it is beneficial to promote your photography business and gain visibility using social media platforms, it is very important to have a website for your photography business. Whether you are offering Edmonton boudoir photo shoot services, family photography, wedding photography, or any other type of photography, you can showcase your talent, skills, and portfolio exhaustively on your website.
You can display your photos precisely how you want, without any restrictions on design, quality, or size. Additionally, it will also enable you to reach a larger audience and attract the interest of new customers.
You can create a stunning and intriguing photography website using some simple tips.
Go for a sustainable website
Optimize the website for mobile phones
Most people now browse for everything on their mobile phones. So, if your website is not suitable to be viewed on smartphones, it can be an instant turn-off. Optimize the website design so that it can be conveniently viewed on the website and make every component on the website mobile-friendly.
Show your best works
Showcase the collection of your best photographs on the website. To increase engagement on your website, you do not need to upload every single photo you shoot. Just display the finest and most representative images from every category to give the feel of a professional photography website. Give importance to quality rather than quantity. Try to limit the number of images per gallery to around 20 or 30. Post high-quality photos that will leave the clients wanting more.
Prioritize your objectives
Good website design takes into account both the visual appeal and the usability of the website. You should leverage the layout of your website to influence client choices, promote specific behaviors, and even boost sales. However, you need to be aware of your priorities before you can accomplish these milestones. Define the primary objective of making this website. Whether it is to entice art gallery directors, marketers, or new clients. Design your website to look appealing to your target audience.
Sort your galleries according to themes
Including just a single “gallery” to showcase all your photographs can be a bit counterproductive. Instead, organize your galleries by themes. If you are an expert in a particular niche, like wedding photography or wildlife photography, try to highlight them as special galleries. Grouping your photographs into different galleries will make it easier for clients to navigate through your website, and they will be able to choose the theme they want to see right away.
Provide all of your contact information
Providing contact information on your website will enable clients to get in touch with you. It will also add authenticity to your website and alleviate your clients’ concerns about whether your company is genuine or not. You should also include all of your contact information, such as your phone number, email address, physical address, and social media links, so that prospective clients can contact you in the way that they prefer. It is also important to include your location since it lets visitors who are seeking local photographers know where you are. You can include this information either on your About page or on a separate “Contacts” tab. You can even place it at the bottom of your homepage.
Put emphasis on SEO
SEO is important for the success of every website, including a photography website. Use location keywords on your website, such as your state, county, city, or favorite hangouts, so that people who type in those terms can find your site. Similarly, you should also emphasize your area of expertise. For example, if you specialize in wedding photography, use marriage terms on your website.
Blogs are also a fantastic way to seamlessly include SEO keywords. They not only assist in bringing in more readers, but they also give you a chance to display your personality and brand values. They also lengthen the time people spend on your website, which will further boost your SEO.
However, SEO does not just include using keywords. While it is a crucial aspect of search engine optimization, there are various other elements that you ought to keep an eye on. This includes optimizing the website structure and URL structure, creating high-quality and engaging content, and improving page load speed and website navigation. Sounds too overwhelming to tackle all by yourself, right? How about asking for help from a London SEO Consultant or an expert of comparable caliber elsewhere? Since they would have in-depth knowledge about the subject matter, they can assist you in adapting to organic SEO techniques.
Ask for opinions from others
A second opinion is almost always a good thing. It will let you see things from another person’s perspective. It is also challenging to be objective about something you have created yourself, which makes it difficult to find the weak points in your website design. Getting input from friends, relatives, or coworkers will enable you to improve the navigation, address any design flaws, and get rid of any stray typos.
A photography website can be easily designed once you have a clear objective in mind. Just follow these tips to make your website phenomenal.