21 October

Podcasting Can Send Consumers Your Way

Any business owner knows that he or she depends on consumers wanting to buy their goods.

That said are you doing all you can to drive consumers your way?

If the response was no, how can you change things moving forward?

Without a steady stream of customers, you could be on the outside looking in before too long.

Spread Your Brand’s Message via Podcasting

As more business owners are coming to find out, podcasting is a good way to get the attention of consumers.

If you’ve never done a podcast before, have you at least listened to one or more over time?

Podcasts continue to grow in popularity. Given the wide range of topics discussed, it is no surprise that podcasts grab people’s attention.

In moving ahead, your first order of business will be making sure you have the right setting and equipment.

That is where San Francisco podcast studios for rent or those nearer where you are at are worth your time.

By finding out the right location to do your podcasts from, you have checked one of the big items off your list.

The right studio and equipment will make your podcasts sound as professional as can be. While the topic matter of course is important, a bad-sounding podcast is not an option.

Speaking of the topic matter, what you want to talk about will of course center on the kind of industry you work out of.

As an example, if you are a business owner in the field of real estate, there are a myriad of topics you can shoot for.

Among some of these would include:

Where the hottest real estate markets are now

Tips on buying or selling a home

The importance of good real estate back office software along with a fully functioning and visually appealing website

Getting info on neighborhood crime rates

Investing time and money into a fixer-upper

Preparing for moving day

By giving both buyers and sellers as much info as possible, you move closer to landing more business.

Promoting Your Podcasts Once Done

Even when you have completed one podcast after another, you still have some work to do.

This would be where you need to focus on promoting your podcasts to the buying public.

Given you want to have consumers hear about your brand, it is important that you not drop the ball on promotions.

So, where are the best places to promote the podcasts you are producing?

One obvious location would be your website and other social media platforms.

Given many folks flock to websites to learn
about brands, it would be smart to post links to each of your podcasts.

Have a section on your website specifically focused on your podcasts.

This will make it easy for consumers visiting the site to find the podcasts. It saves them time and makes it show you are organized.

Second, post links to your podcasts on your social media platforms.

Among the sites you should be on, include Facebook, Twitter and Instagram.

You could also make an audiogram for these podcasts and share them on Instagram and Facebook attracting more customers to your brand who may have seen snippets of your podcast online.

By being social with your podcasts, you are doing something positive for you and your brand.

If podcasting has not been on your radar up to now, change this moving ahead.