Visuals tend to resonate with people, as they speak on a personal and interactive level much more so than text alone. Those viewing the visual stimuli experience an emotional response when interacting with the image, and this is produced at around 60,000 times more quickly than reading narrative.

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As opposed to reading text alone, seeing an image and processing the meaning is far more effective. It’s estimated that 90% of the data transmitted to the brain is visual – meaning that visual material can be more persuasive and emotionally charged. Customers are far more likely to want to purchase a product when they feel they have a connection to it when they can appreciate how it works, and see it functioning in real time.

Types Of Visual Marketing

Visual marketing devices include using images, videos, infographics, GIFS, and “Vines”. All of these can be effective when utilized correctly, especially if they’re presenting solutions to common problems or simply making interaction more enjoyable. For example, you can use images to break up long paragraphs of text in order to offer more intense visual stimulation and create a pause – making reading line after line of text more manageable and digestible.

The next aspect of visual marketing is where it is distributed. In the modern day, we need not rely on TV or billboard ads to solely deliver visual marketing content. Social media has become the primary platforms on which visual content is delivered to potential customers. These platforms have algorithms that help ensure consumers most likely to want your product or service are given your visual marketing content. In addition, you can utilize promotional tools, such as to buy Instagram likes or followers to boost these algorithms in your favor.

Visual marketing can also be delivered through emails, website banners, and of course in traditional print media. Knowing your target audience is key to developing and distributing your marketing content to people who will form a new customer base.

Make Processing Easier

If you’re currently using reams of text to try and get your message across, then you’re simply missing a trick. Long wordy paragraphs can seem unappealing, especially if your buyer is trying to find something easily, fuss-free, and without much effort. If you want to grab a customer’s attention and maintain it (this is important), then you will have to attract them initially, and then explain more completely using words once they’re committed and want to know more about you.

It Speaks On A Personal Level

Communicate to your customers and clients on a personal level; a level that makes them feel like you understand them, and know what they want. For the best results, this is exactly what you’ll need to know. You should be able to communicate with your audience and persuade them that your product or service is worthy of their investment. With visual marketing you can do this quickly and effectively, as you can upload interactive content explaining, educating, and giving a test run. If appropriate, you can post a how-to video, and demonstrate how your product works. This boosts credibility and reliability in your product or service, and those watching will feel like they can trust your brand more so than before.

Communicate Faster

As aforementioned, visual content is processed at an alarming rate when compared to reading. You need to retain your audience’s attention long enough to have them stick around and continue to interact with your brand, your product, what you do, and what you can offer the client. You will need to draw them in with short, snappy article titles and attractive visuals, and then from there, attempt to engage them with more in-depth narrative and explanatory material.