As a marketing expert in your company, taking care of what is happening in social media is very important. It gives you a clue about what is happening to the entire world. Social media monitoring is essential in understanding whether what you are doing is essential. You can also understand what other companies in your industry are doing. An important benefit of social media is getting to know what others are saying about you through social media listening.
What is social media listening?
Social media listening, sometimes called social listening, is a strategy of knowing what is being said about you on social media platforms. Customers and competitors will always say something about you on various social media platforms. In most cases, companies listen to what is said about them on Facebook, Twitter, and Instagram. It is has become so apparent that something is being said about the company, which has necessitated social listening in various companies around the world.
Social Listening vs. Social Media Monitoring
There are many people out there in the marketing industry that think social listening is similar to social media monitoring. However, it is essential to record that there is a significant difference between the two factors involved in business operations. Marketers need to know the difference so that they can make conclusive and comprehensive answers about what they want to include in their marketing strategies.
Social media listening is the shallow of the two. It means turning into social media platforms every day and listening to what people are saying about your brand. It is more about exploring real discussions about the brand and turning them into real opportunities that can help the company to establish itself in the industry. Social listening entails reaching these people and engaging them for reactions and information.
On the other hand, social media monitoring is more in-depth and detailed than social listening. It does not end at listening to what is being said on social platforms. Instead, it provides companies with valuable marketing insight by enabling them to know who is talking and why they are talking about you. Media monitoring helps you to join such a conversation so that you can show that you care.
Is Social Listening Beneficial?
Social listening offers multiple benefits to various organizations out there in the world. If you own a company or you are the marketing expert, and you have not incorporated social listening, here are some of the benefits that you are missing.
Responding to Complaints
One of the standout benefits that you have been missing by avoiding social listening is responding to customer complaints. When you make maximum use of social media, you will be able to listen to customer complaints and solve them in real-time. This is an essential aspect that you should incorporate in your company.
Manage PR Crisis
Your company can experience public relations crisis at any given time. Most of the negative comments will emerge from various online platforms such as Facebook or Twitter. Social listening will help you to monitor what is happening in the industry, and you can efficiently respond to reputational problems in real-time.
If you are interested in improving the services or the products you sell to your customers; then, you cannot avoid social listening. It is necessary to keep track of what customers are saying about your products and services so that you can immediately improve where needed.
If you are interested in social media listening, working with an experienced company is the only way you can benefit your company. NetBase is a leading analytical company that can help you with social listening and how it can help your company, especially in marketing circles.