2 June

How Visible Is Your Company Online? Analytics To Help You Market

One of the best things to do to improve your company’s viability is to make sure that your online presence is as visible as possible. If no one can see your company, then how can they utilize your services? How can they buy your products? This seems like an essential set of business questions to ask. Still, many business owners get caught up in details of their company outside of the fact that they need good visible relationships with the outside world. 

So what are some things to do to increase your visibility? What analytics are there to help you market your company and your brand? First, you need to make sure your entire team is using good project management software. If your information is not organized correctly, then your visibility is going to suffer. Second, you should do a visibility analysis. There are lots of contractors who can help you step through this process. And Lastly, use social media coordination whenever possible. Give people a consistent pathway to find your company through their favorite social media platforms. 

Project Management Software

A big part of excellent management at any company is the appropriate use of software. When you find a project management software suite that fits your budget and your company’s stylistic preferences, dig deep and find out how to maximize the efficiency of your workflows. There are typically many different ways to do trial runs on different project management software packages, so have different members of your team try different versions for free before you decide on an enterprise-level one that makes the most sense. 

Visibility Analysis

Something else you can use to your company’s advantage is working through a visibility analysis. You probably don’t have the experience to do this on your own, so using the contractor with a set of comprehensive tools is the ideal way to go. It can be challenging to improve your visibility if you don’t know what’s wrong with it in the first place. That’s why it makes sense to do a deep dive into the analysis very early in your troubleshooting process. 

Social Media Coordination

If you don’t already use social media for your business, then now is the time to start. You can use the feedback that you get from your company communication platforms to analyze what works and what doesn’t. Even if you don’t use official marketing and advertising through platforms like Facebook or Twitter, you can test out certain types of messaging and see what kind of results you get. This is an informal feedback loop that can be extremely powerful. Even having a placeholder for your business on every social media platform is a step in the right direction for professional analysis.