If you want to take your business to a global audience, the best tool you have at your disposal is the internet.  The internet makes for a more level playing field in business, granting smaller operations the same chance as large operations to reach their target consumer.  

Building a great web presence takes time, and your effort is what really makes the difference in response.  Start by investing in some research, and check out a few digital marketing tips to get the ball rolling.  

Refine your website design

Digital marketing starts with your digital home.  Your business website is an integral part of a successful digital marketing campaign, and there’s always room for improvement. 

Take the time to define what makes the most impact within your design, and refine your approach to users.  This senior living facility in Wheat Ridge, Colorado made their website design more manageable with a clean cut, simple navigation bar.  

Build a collection of content

It’s easier to reach a lot of people when you have a lot of content online.  Instead of flooding your pages with generic messages, spend the time it takes to craft a compelling collection of blog posts.  

Start a blog for your business, and fill it with posts that are relevant to your industry.  Learn how to craft content that ranks well in the SERPs (search engine results pages), and start building a loyal readership today.  

Use the tools Google offers

Google offers a slew of helpful tools for your business, and you should be making the most of what’s on the table. Make sure to claim your Google My Business listing, especially if you have a brick and mortar store. If you’re not sure how to set yours up then take a look at this GMB Checklist.

Also, use Google’s analytic tools to take stock of how well your digital marketing efforts are faring with your target consumers. With only two of the long list of Google tools, you can transform your efforts online.

Setup shop on social media 

Your business has a place on social media.  Nearly all small businesses use the social media channels to reach a wider audience, and your business should be no exception.  

Setup a profile for your business on a few difference platforms, and take the time daily to send a message out to followers.  Loyal social media followers look for new information on the regular, and a stale presence will compromise your visibility.  

Invest in PPC marketing 

Pay-per-click marketing gives your business a chance to purposefully target your audience and save some money along the way.  PPC results and data are also easy to follow.  

You’ll know from the number whether or not your ads are making an impact.  Don’t miss out on valuable traffic online, and dig into what PPC marketing can do for your business.