21 January

Designing A Great Website For Your Business

Web design has become a necessary topic for business owners in the 21st century.  The web is a major part of our social and professional lives. If your business hopes to reach a wide pool of consumers, the internet is the best way to achieve that goal.  

Designing a great business website is about more than just filling in the blanks on a template.  You’ll have to devote more time and resources to building and maintaining your business website if you hope to find digital success.  

Here are a few baseline design tips for a successful business website.  Read through, and take note of the things you feel your current design plans may be lacking.  

Clear and simple navigation

When you arrive on a website, you want to immediately click on something to explore what is there.  Instill that fact into your business website design, and add a stationary navigation bar along the top of your layout.  

A stationary navigation bar will follow the users throughout their journey, making it easy for them to backtrack if need be.  This website for family assistance with the elderly provides a perfect example of just how helpful a stationary navigation bar can be for web users.  

Mobile friendly optimization

Mobile access is the primary method of access to the internet today.  If your website isn’t optimized for mobile users, you’re missing out on a large portion of possible web traffic.  

It’s imperative that you design your digital content to meet the needs of the masses, and the masses use their mobile devices to browse the web.  Delve into what it takes to create a mobile-friendly environment, and don’t wait to make some changes.  

Add social media to the mix

Social media will help make your digital pages more relevant.  The simple addition of a few sharing icons will grant web users the option to pass on any information they find helpful or stimulating.  

There’s also the marketing benefits to be considered.  When you get a “share” from passing users, your business gets a free marketing boost.  

Add a blog to your pages

Add a section for a business blog on your website to give web users more to explore.  When you add more quality content to your pages, web users will spend more time on your website.  The longer people spend exploring your website, the more likely they are to become customers.  

Make communication easy 

Communication in business is just as vital as water to the body.  Without proper communication efforts, internally and externally, your business will always have trouble fully realizing its potential.  

Make a designated page for communication on your website, and add other opportunities elsewhere within your design.  For example, place a contact number on your homepage, or consider adding a live chat feature to your site.