Those who run their own small businesses now can take huge advantage of things like Instagram to help them reach more people and sell more units. However, if you don’t know what you’re doing on Instagram, this isn’t going to be much help for you. So to help you have the problems of needing help to load and unload all of your product rather than not having enough people to sell your products to, here are three ways you can use Instagram to move more product.
Use Product Teasers Rather Than Ads
While you might think that having Instagram posts where you focus solely on what products you have and how much they are would help more people want to make a purchase from you, content like this can actually drive away people who may have otherwise been interested in what you’re selling. The trick here is to make what you’re selling appealing without appearing sales-y or desperate.
To do this, you may want to try posting more teasers about your products rather than using straight-up ads. With product teaser posts, you focus way more on the actual image of the post and making it as appealing as possible. Not only will beautiful images make people want to share your post with their own followers, but it can also make them feel more inclined to click through to where they can actually buy this product from you.
Do Regular Promotions
Something else that you can try on Instagram that might get more people excited about buying more products from you is holding regular promotions.
Especially on Instagram, people are very willing to share content if they think they have a chance of potentially winning something for free. So if you’re not getting the reach you want with your other organic posts, holding a promotion or contest that has your followers share something with their followers can result in you creating a lot more sales through this channel.
Work With The Right Influencers
When you find someone on Instagram that has a large following of the type of people that you have determined to be your target market, working with that influencer on some projects could be a great way to extend your reach and get more people to purchase from you.
If you haven’t worked with influencers before, make sure you take your time finding the right influencers to reach out to. While you want to work with those who have large followings, you also want to make sure that you’re getting your money’s worth by not spending more on the campaign that you’d get back in profits for your business.
If your business is on Instagram but you’re not seeing the success you want, consider using the tips mentioned above to help you learn what you can do to see more success with your sales on this platform.