technology blog
5 May

Using Online Technology to Boost Business Growth

Since time immemorial, there have been numerous ways gathered and presented to businesses with the promise of helping them grow. Though lots of them can help, a larger amount can do more harm than good, so it is always wise to be careful of which tips you follow. Despite these harmful ideas, there are some key tools which have been created in recent years to bring immeasurable benefits to businesses in their quest to grow. The most significant of these is online technology to contribute to business growth. As this technology moves quickly, it can be hard to keep up with its uses, but there are some key ways in which you can make the most of what it has to offer.

Find more clients

Clients are one of the biggest ingredients to making a business grow. Interacting with another business has always been the top way of finding new clients, but it can be a struggle to form a connection to begin with. While social media is beginning to show its uses in this area, the most reliable and proven technique is sending out personalised emails to clients by working from a successful email template. Before you can send out your polished content and slick design, you should compile a list of businesses to reach out to by using email finders. Such a tool will help you quickly find the best email to send your content to.

Reach more customers

Customers are another essential part to helping businesses grow, and online technology can help you find more of these in a short space of time. This is mostly due to the technology you can find on social media platforms, where you can advertise your services or products to people across the world in a matter of minutes. The more people you reach, the more people are likely to click through and buy.

Provide good customer service

Attracting customers is one thing, but keeping them loyal is another. Though regular blog posts can help people stay engaged, the key to keeping customers is providing hassle-free and quick customer service. In fact, large businesses like ASOS have mastered using platforms like Instagram to interact with customers via message and comments. The best thing about this type of customer service is that not only is it cheap and quick, but you can also compile piles of data to analyse regarding marketing campaigns and product sales. Such data can help you improve your campaigns for the next time you send them out. Ultimately, a company which listens to its customers is more likely to keep them.

Streamline budgeting 

For a business to grow, it needs to remain on top of its finances. For small businesses or those just starting out, it can be a big expense to hire a full-time accountant, which can affect how you manage your budget and set growth targets. Luckily, the cloud has had a number of budgeting innovations released in recent years, which aim to make the process quicker, free of human error, and realistic.

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